Health & Her®, a new online destination that aims to revolutionise the way women and their families manage the menopause, has appointed boutique agency Seymour PR to handle a launch brief.

Health & Her® is the first online platform of its kind, addressing the lack of resources and support available to women approaching, or going through, the menopause.

Through a storytelling approach, Seymour PR will be addressing the under-reported menopause experience and raising consumer awareness of the different ways it’s possible to take control.

Founded by Kate Bache and Gervase Fay, Health & Her® provides holistic advice in one place from the UK’s leading menopause experts including gynaecologists, psychologists, yoga teachers and career coaches. The site offers 360-degree advice from what make-up to wear during menopause to managing the mental health side effects.

As well as an advice hub, Health & Her® also offers handpicked products from around the world that help alleviate the effects of menopause and features symptom tools and trackers, offering women free reports that help them manage their menopause one symptom at a time.

Seymour PR will be utilising its expertise and strong credentials in the health, consumer and lifestyle media sector to secure a stream of consumer health press coverage with the aim of driving traffic to the Health & Her® site, while establishing brand awareness.

Carie Barkhuizen, Seymour PR Managing Director, said: “This is a really exciting win for us. There’s a distinct lack of conversation around the menopause despite it being a major life event that can affect a woman’s relationships, career, finances and mental health.

“We’re passionate about being part of the Health & Her® mission to let women know they don’t need to put their life on pause anymore.”

Kate Bache, Co-Founder and CEO of Health & Her®, said: “There is a lack of resource out there for women to access when it comes to menopause. Health & Her® wants to bridge that gap and become a trusted destination for women who are approaching or experiencing the menopause.

“Our holistic approach offers unique and exclusive products that support women on a practical level, acknowledging that no two menopause experiences are the same. Content out there on the topic can be quite dry which isn’t the case with Health & Her®; expect to laugh, cry and be inspired in equal measure!

“Seymour PR are experts in storytelling, the team have fantastic expertise in the health field and can generate exciting interest from consumers and press alike and we look forward to working with them over the coming months.”