Client – Sainsbury's

As part of our ongoing work on the Sainsbury's 'Waste less, Save more' campaign, we launched the supermarket's largest ever report into household food waste in the UK.

A rigorous media relations plan ensured that the influences contributing to Britain's food waste cycle, as uncovered by the research, were talked about in all corners of the press. 

 

at a glance

  • 83 pieces of coverage in total.

  • 18 pieces of these in national publications.

  • Interview on Sky News Sunrises with CEO Mike Coupe.

  • 47 radio interviews.

  • A total circulation of 633,671,321

 

Client – Sainsbury's

Seymour PR's brief from Sainsbury's is to create conversational stories to promote its 'Waste less, Save more' campaign.

As well as making great water-cooler chatter, the stories need to be educational, with a news hook big enough to grab the attention of the national news desks on an important issue. 

Seymour PR's first story on the brief revealed the do's and don'ts of fruit and veg storage. I.e. which fruit and veg should be kept away from each other in order to extend shelf line - and ultimately reduce food waste.

The Seymour PR team learned that gases produced by some fruit and veg during ripening can make their neighbours in the fruit bowl or veggie drawer go off quicker - so we told people about it!

 

at a glance

  • Seven pieces of coverage achieved in national publications.

  • Discussed on Chris Evans Radio 2 breakfast show, including significant brand mentions.

  • Half a page in the Daily Mail.

  • Total circulation of over 14,000,000.

 

Client – Fitness First

Seymour PR was challenged to create meaningful media cut-through at a time when the press is always saturated with health messaging - the New Year. To avoid an overtly commercial approach and to place Fitness First at the centre of the conversation around innovation, we suggested a report into what our workouts would look like 30 years from now.

The Future of Fitness report aimed to excite debate, while positioning our client as an expert in motivation, and educating the public on current technological advances that could help them achieve their health and fitness goals.

 

at a glance

  • 11 pieces of coverage achieved during a key time for the business.

  • A five minute interview on Sky News including significant brand and product mentions.

  • A full page in the London Evening Standard.

  • Total circulation of over five million.

 

Client – Elmwood

Seymour PR was briefed by global brand design consultancy, Elmwood, to implement a proactive B2B media relations campaign across trade, national and regional press. The brief also involved managing and operating the UK press office function for the brand’s Leeds and London studios.

A consistent and targeted media relations campaign ensured Elmwood’s key strengths and messaging prevailed in all coverage. With commercial objectives in mind, Seymour PR ensured the PR strategy put the brand in the eyes of prospective clients and enticed other talented designers to join the team.

 

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OVER 100 PIECES ACHIEVED IN 2015

at a glance

  • Over 100 pieces of coverage generated in 2015 - that's more than eight per month.

  • Coverage secured in press outside of design trade media included eight national pieces in the likes of the Evening Standard.

  • Our work resulted in a return on investment of 45x spend for the client.

  • Star coverage included a 20 minute interview with Elmwood's chairman on London Live.

  • Comment pieces achieved in The Guardian, City A.M. and The Drum, to name a few.

 

Client – Noom

Support the UK launch of the health and wellbeing app, ensuring key influencers and power-players in the health and fitness media and ‘blogosphere’ are talking about Noom. 

In a crowded market, Seymour PR channeled big picture health messages around body confidence to position Noom at the forefront of a movement to change the way Britons approach health & wellbeing.

 

Having had mediocre results with another agency we weren’t sure that PR was right for us. But Seymour PR have delivered far, far beyond our expectations and the process has been wonderful – we feel like they’re as invested in making the business work as we are.
— Sarah Moriarty, UK Lead, Noom

at a glance

  • Nearly 50 pieces of coverage achieved for launch.
  • Coverage included high impact pieces such as a full page in Cosmopolitan, positioning as one of the best wellbeing apps in Closer and Hip & Healthy, Psychologies and Woman

  • National news story addressing health issues around body image placed in nationals news pages and lifestyle press.

  • Real life case study stories secured and published in two leading lifestyle weeklies

  • Busy launch event in partnership with Debenhams and TV celebrity Jenni Falconer. 

  • Social chatter created through the ‘One-Week-With-Noom’ Challenge and the ‘Noom Troop Experts’.

 

Client – Debenhams

Seymour PR was briefed to manage a six month campaign to publicise the £25 million redevelopment of Debenhams' flagship store – the biggest makeover Oxford Street has ever seen. 

Seymour PR devised a tactical plan to ensure every possible touch point was covered off in terms of new services and areas of the press. The objective was to ensure customers were kept informed of why the store was undergoing continual works, and build anticipation and awareness of the launch just before the key Christmas trading period. 

 

Blanket coverage for the introduction
of size 16 mannequins into the store

at a glance

  • Over 100 pieces of coverage achieved for the project covering national news, trade, TV and features. 

  • Coverage included a full page feature in TimeOut's style pages, profiling the new store and it's fashion offer. 

  • Blanket coverage for the introduction of size 16 mannequins into the store. A photocall with Jo Swinson MP(Body confidence campaigner) lead to articles in every national newspaper and broadcast coverage on BBC Breakfast, Channel 4 and LBC to name a few. 

  • The launch of the lingerie department received national exposure with a photocall on Oxford Street with models of all shapes and sizes turning the heads of commuters in their lingerie. Highlights included Mail Online and Metro. 

  • 23 Designers at Debenhams were photographed in the store to promote the opening day  resulted in targeted coverage in the Evening Standard both in print and online, reaching nearly 5million people. 

  • In-store reader event in partnership with The Sun's Fabulous magazine. The event saw 400 shoppers attend the event while exposing the  message to nearly three million people through the magazine, Sun+, The Sun newsletter, Facebook and Twitter.