Client – Sainsbury's

As part of our ongoing work on the Sainsbury's 'Waste less, Save more' campaign, we launched the supermarket's largest ever report into household food waste in the UK.

A rigorous media relations plan ensured that the influences contributing to Britain's food waste cycle, as uncovered by the research, were talked about in all corners of the press. 


at a glance

  • 83 pieces of coverage in total.

  • 18 pieces of these in national publications.

  • Interview on Sky News Sunrises with CEO Mike Coupe.

  • 47 radio interviews.

  • A total circulation of 633,671,321


Client – Sainsbury's

Seymour PR's brief from Sainsbury's is to create conversational stories to promote its 'Waste less, Save more' campaign.

As well as making great water-cooler chatter, the stories need to be educational, with a news hook big enough to grab the attention of the national news desks on an important issue. 

Seymour PR's first story on the brief revealed the do's and don'ts of fruit and veg storage. I.e. which fruit and veg should be kept away from each other in order to extend shelf line - and ultimately reduce food waste.

The Seymour PR team learned that gases produced by some fruit and veg during ripening can make their neighbours in the fruit bowl or veggie drawer go off quicker - so we told people about it!


at a glance

  • Seven pieces of coverage achieved in national publications.

  • Discussed on Chris Evans Radio 2 breakfast show, including significant brand mentions.

  • Half a page in the Daily Mail.

  • Total circulation of over 14,000,000.


Client – Fitness First

Seymour PR was challenged to create meaningful media cut-through at a time when the press is always saturated with health messaging - the New Year. To avoid an overtly commercial approach and to place Fitness First at the centre of the conversation around innovation, we suggested a report into what our workouts would look like 30 years from now.

The Future of Fitness report aimed to excite debate, while positioning our client as an expert in motivation, and educating the public on current technological advances that could help them achieve their health and fitness goals.


at a glance

  • 11 pieces of coverage achieved during a key time for the business.

  • A five minute interview on Sky News including significant brand and product mentions.

  • A full page in the London Evening Standard.

  • Total circulation of over five million.


Client – Elmwood

Seymour PR was briefed by global brand design consultancy, Elmwood, to implement a proactive B2B media relations campaign across trade, national and regional press. The brief also involved managing and operating the UK press office function for the brand’s Leeds and London studios.

A consistent and targeted media relations campaign ensured Elmwood’s key strengths and messaging prevailed in all coverage. With commercial objectives in mind, Seymour PR ensured the PR strategy put the brand in the eyes of prospective clients and enticed other talented designers to join the team.


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at a glance

  • Over 100 pieces of coverage generated in 2015 - that's more than eight per month.

  • Coverage secured in press outside of design trade media included eight national pieces in the likes of the Evening Standard.

  • Our work resulted in a return on investment of 45x spend for the client.

  • Star coverage included a 20 minute interview with Elmwood's chairman on London Live.

  • Comment pieces achieved in The Guardian, City A.M. and The Drum, to name a few.