Client – Sainsbury's
As part of our ongoing work on the Sainsbury's 'Waste less, Save more' campaign, we launched the supermarket's largest ever report into household food waste in the UK.
A rigorous media relations plan ensured that the influences contributing to Britain's food waste cycle, as uncovered by the research, were talked about in all corners of the press.
at a glance
83 pieces of coverage in total.
18 pieces of these in national publications.
Interview on Sky News Sunrises with CEO Mike Coupe.
47 radio interviews.
A total circulation of 633,671,321