Client – ABM UK

With UK technical roles facing a skills shortage, affecting the FM Industry, ABM UK tasked Seymour PR to design a strategy to proactively tackle the issue and change perceptions of apprenticeships and the engineering roles over the long-term.

The Junior Engineering Engagement Programme (J.E.E.P.) was created with the help of a host of experts. J.E.E.P. is a STEM-focussed course, including full lesson plans, experiments and activities, aimed at year seven students. 

Now approaching its third year, the J.E.E.P. has been taught to over 250 students and is continuing to grow. In addition, the entire course is hosted on the Times Education Supplement and has been downloaded over 1,000 times.

Through an integrated PR plan, including influencer support and a partnership with the Times Education Supplement, Seymour PR successfully drove awareness to the engineering initiative while challenging modern misperceptions of apprenticeships.

at a glance

• 60 pieces of coverage achieved across national, regional and trade publications. 

• 86.3 million online readership.

• Over 180,000 coverage views.

• Discussed on Talk Radio with Julia Hartley-Brewer, including significant brand mentions. 

• Finalist for the Impact on Society and Social Value category for the IWFM Award 2019.

• Teacher Packs hosted on the Times Education Supplement with over 1,000 downloads.