Client – Muna
Seymour PR was briefed to launch the Muna London brand to the public through a proactive media relations campaign that would give the brand share of voice above its startup status, and compete with bigger, well established interiors and nursery brands in nationally recognised titles.
An energetic media relations onslaught ensued, together with a SS15 launch event, ensuring founder Claire Burns could tell the brand story to key influencers face to face.
at a glance
A total of 20 pieces of coverage generated during the five month PR campaign. Equivalent of four pieces every month!
Face to face meetings were arranged for founder Claire Burns with top style journalists from titles including Sunday Times Style and Junior Magazine.
A press event to launch the SS15 range was attended by The Daily Telegraph, The Observer, juniormagazine.co.uk, Mother & Baby, gurgle and Angels & Urchins.
A full page feature in Mother & Baby magazine positioning Muna alongside John Lewis and Mothercare in a 3-page feature.
A nomination within invite-only Junior Design Awards.
Two Muna London products featured in Guardian Weekend, causing product to sell out online in two days.
Inclusion in Grand Designs, and FT Weekend Xmas Gift Guide