Client – Fitness First
With Seymour PR's extensive experience in creating compelling news content national gym chain Fitness First appointed the agency to implement a national news brief.
Seymour PR's challenge was to engage consumers through conversational pieces that communicate Fitness First's understanding of the challenges, motivations and psychology of the consumer relationship with fitness in today's busy lifestyle.
at a glance
26 pieces of national news coverage in six months.
Four pieces of coverage published on the Mail Online.
Two half page exclusive news stories published in the London Evening Standard.
Total circulation of over 75 million reached to date.
An AVE of £2.5m achieved.