Client – Fitness First

With Seymour PR's extensive experience in creating compelling news content national gym chain Fitness First appointed the agency to implement a national news brief.

Seymour PR's challenge was to engage consumers through conversational pieces that communicate Fitness First's understanding of the challenges, motivations and psychology of the consumer relationship with fitness in today's busy lifestyle.


”Seymour PR have helped us to spread our business messages to a much wider audience through their creative approach to news gen. It’s so exciting to see our stories in national news!”
— Kate Toland, Head of Marketing

at a glance

  • 26 pieces of national news coverage in six months.

  • Four pieces of coverage published on the Mail Online.

  • Two half page exclusive news stories published in the London Evening Standard.

  • Total circulation of over 75 million reached to date.

  • An AVE of £2.5m achieved.