Client – Bupa Health Clinics
As part of our brief to make Bupa Health Clinics famous, we were challenged to raise the profile of the female health assessment.
The mini campaign combined influencer and social led activity with a traditional media relations approach, positioning Bupa Health Clinics as female health experts.
In short, our research found that women find the subject of female health confusing largely due to an overload of available information. So, we revealed the most common female health myths and Bupa’s experts busted them!
at a glance
A 100% uplift in YoY sales of Female Health assessments during October 2018.
15 pieces of coverage in total.
A digital readership of 79 million.
Coverage circulation of 3.4 million.
Estimated number of views of 163,000.