Client – Bupa Health Clinics

As part of our brief to make Bupa Health Clinics famous, we were challenged to raise the profile of the female health assessment.

The mini campaign combined influencer and social led activity with a traditional media relations approach, positioning Bupa Health Clinics as female health experts.

In short, our research found that women find the subject of female health confusing largely due to an overload of available information. ​So, we revealed the most common female health myths and Bupa’s experts busted them!

at a glance

• A 100% uplift in YoY sales of Female Health assessments during October 2018.
  

• 15 pieces of coverage in total.
  

• A digital readership of 79 million.
  

• Coverage circulation of 3.4 million.
  

• Estimated number of views of 163,000.

Client – Sainsbury's

As part of our ongoing work on the Sainsbury's 'Waste less, Save more' campaign, we launched the supermarket's largest ever report into household food waste in the UK.

A rigorous media relations plan ensured that the influences contributing to Britain's food waste cycle, as uncovered by the research, were talked about in all corners of the press. 

at a glance

• 83 pieces of coverage in total.

• 18 pieces of these in national publications.

• Interview on Sky News Sunrises with CEO Mike Coupe.

• 47 radio interviews.

• A total circulation of 633,671,321

Client – ABM UK

With UK technical roles facing a skills shortage, affecting the FM Industry, ABM UK tasked Seymour PR to design a strategy to proactively tackle the issue and change perceptions of apprenticeships and the engineering roles over the long-term.

The Junior Engineering Engagement Programme (J.E.E.P.) was created with the help of a host of experts. J.E.E.P. is a STEM-focussed course, including full lesson plans, experiments and activities, aimed at year seven students. 

Now approaching its third year, the J.E.E.P. has been taught to over 250 students and is continuing to grow. In addition, the entire course is hosted on the Times Education Supplement and has been downloaded over 1,000 times.

Through an integrated PR plan, including influencer support and a partnership with the Times Education Supplement, Seymour PR successfully drove awareness to the engineering initiative while challenging modern misperceptions of apprenticeships.

at a glance

• 60 pieces of coverage achieved across national, regional and trade publications. 

• 86.3 million online readership.

• Over 180,000 coverage views.

• Discussed on Talk Radio with Julia Hartley-Brewer, including significant brand mentions. 

• Finalist for the Impact on Society and Social Value category for the IWFM Award 2019.

• Teacher Packs hosted on the Times Education Supplement with over 1,000 downloads.

Client – Sainsbury's

Seymour PR's brief from Sainsbury's is to create conversational stories to promote its 'Waste less, Save more' campaign.

As well as making great water-cooler chatter, the stories need to be educational, with a news hook big enough to grab the attention of the national news desks on an important issue. 

Seymour PR's first story on the brief revealed the do's and don'ts of fruit and veg storage. I.e. which fruit and veg should be kept away from each other in order to extend shelf line - and ultimately reduce food waste.

The Seymour PR team learned that gases produced by some fruit and veg during ripening can make their neighbours in the fruit bowl or veggie drawer go off quicker - so we told people about it!

at a glance

• Seven pieces of coverage achieved in national publications.

• Discussed on Chris Evans Radio 2 breakfast show, including significant brand mentions.

• Half a page in the Daily Mail.

• Total circulation of over 14,000,000.